Outsourcing to the Rez

Next time your computer breaks and you call support, you might be calling Indians in Pine Ridge instead of Indians in New Delhi. That's right. Some jobs have come back from overseas, not just to America, but to Native America.

Karlene Hunter is the founder and president of Lakota Express, "an experienced, full-service direct mail and telemarketing company with a proven track record" that happens to be located on the Pine Ridge Reservation. While her company employs 18 people now, they are expecting to expand staff to 150 soon. That is incredibly significant in a play where unemployment runs at 84%.*

So be nicer to those Customer Service people. They might be Indians.